Who are we?

So what is our brand philosophy?


We pride ourselves on being a unique British travel company offering extraordinary experiences at a selection of stunning coastal, countryside and wilderness locations around the UK.

We all work and live by the principles that underpin the company forever on a quest to help our guests and customers explore, dream and discover.

We also truly believe in sustainability, the communities and landscapes within which we develop are the real attraction. We have a genuine passion for these rural communities; after all, this is where our founder, Matthew Spence, came from having developed our first location in the Yorkshire Dales on his family farm back in 2006.

What are our brand values?

  • AMAZING SERVICE Go the extra mile, every time. Our philosophy to provide personalized, considerate service sets us apart.
  • AMAZING PRODUCT Always to the highest standard. We believe in beautiful and unspoilt locations that deliver luxury and comfort for our guests.
  • AMAZING CULTURE Humble, hardworking and always part of the team. Our passion is reflected in everything we do and in all our people.


Our road map

  • PEOPLE: Be a great place to work where people are inspired to be the best
  • PORTFOLIO: Nurture and grow the portfolio bringing our guests special places to stay
  • COMMUNITY: Always adding, never taking away from the communities we operate in
  • ACTIVITY: Always active to create demand and fulfil our guest promise
  • PASSION: Committed in the heart and mind


So how does this all add up?

Put simply, by staying true to our beliefs, and living and working by them each day, in the way we talk and behave... we’re moving closer to our mission:

‘To create special times and lasting memories. Giving our customers access to a selection of the world's most beautiful locations through incredible places to stay and extraordinary activities in stunning wilderness and coastal areas, coupled with outstanding service. We are guides to life's most amazing experiences and guardians of quality time, forever striving to help our guests explore, dream and discover some of the best destinations around the world.’